When you go through all the time and effort of setting up an online store, it can certainly be enormously frustrating when you simply aren’t getting the sales that you would like. Converting browsers into buyers is one of the most difficult aspects of running a business like this one, so know that you are certainly not alone in your struggle. To give you a bit of a helping hand, the following article is about the reasons why people are not buying from your online store.
A Lack of Trust in Your Website
A professional CRO agency can help you to achieve more buyers on the website, but one of the main reasons why you may not be getting the conversion level that you would like is that people don’t have a sufficient level of trust in the site. The big brands have a definite advantage here, and it can be difficult to convince people that your site is legitimate when they are putting in personal and credit card details. Your site needs to look clean and appear easy-to-use. The online community is more adept at sniffing out scams these days, so ensure that they have nothing to fear from your website.
Competitive Pricing
With such a wealth of buying options available online, it may be the price that is putting off potential buyers, so you need to check out your competitors to ensure that it is in the right ballpark. On their first purchases, one of the best ways of drawing people in is with a welcome discount code. You also need to look at your policies regarding shipping costs, and whether you are offering free exchanges. Customers evaluate very quickly whether or not they would like to make a purchase from your site.
Easy Buying
The modern consumer tends to be impatient and will only remain on a website for a matter of minutes or even seconds. Therefore, you want to streamline the buying process as much as possible. Make sure that you are directing people to do what you want with clear calls to action. Take a look at the checkout process from the perspective of the user to ensure that it is flowing properly. Perhaps there are too many steps and you could take one or two out. Maybe it could appear more seamless.
Community-Led Shopping
While you can say all the best things about your products in the world, a greater sense of trust can come from website users saying them. Therefore, you should try to set up a review system where people can leave their feedback. Also, you can establish a sense of trust with influencers and other people with a public platform.
The answer to why people aren’t buying from your online store is multi-faceted, but the above reasons can give you somewhat of a better idea of how you can create a positive online shopping experience for your customers and keep them coming back.
